hey there! We are 402 Woof, a small business inspired by a college girl’s love for her pup! We are aimed at making aesthetic, quality, enriching puppy products from small businesses more accessible! Too many people buy unappealing, overpriced, large company products, simply for ease. We aim to change that but proving puppy parents with the products they actually want at a low cost!
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After years of running my fashion truck and online shop, I’ve decided to sell my business and close this chapter to focus on new adventures. This wasn’t an easy decision—*hello ruby* has been such a huge part of my life, and I’ll forever cherish the memories, the amazing customers, and the connections I made. 💖
I’ll be focusing on growing *A Local Collective*, curating vendors for Midtown Crossing, and continuing my rebranded podcast, *Behind the Business*. This next chapter is all about supporting small businesses and building community—and I couldn’t be more excited!
Thank you for every ounce of love and support over the years. You made this journey unforgettable. Here’s to big dreams and new adventures ahead!
XO,
Jill ✨
