Hi I'm Jenn, owner & artisan of Soulful Serenity Soaps. I founded this company in 2017 after a journey of needing a more sustainable, holistic way to care for our family and their skincare needs. I specialize in creating luxurious bath, body, and home care products that prioritize sensitive skin while giving you a spa-like experience.
After years of running my fashion truck and online shop, I’ve decided to sell my business and close this chapter to focus on new adventures. This wasn’t an easy decision—*hello ruby* has been such a huge part of my life, and I’ll forever cherish the memories, the amazing customers, and the connections I made. 💖
I’ll be focusing on growing *A Local Collective*, curating vendors for Midtown Crossing, and continuing my rebranded podcast, *Behind the Business*. This next chapter is all about supporting small businesses and building community—and I couldn’t be more excited!
Thank you for every ounce of love and support over the years. You made this journey unforgettable. Here’s to big dreams and new adventures ahead!
XO,
Jill ✨
