A new little shop with a big personality, located in historic downtown Ashland, NE. We offer fun fashion for women & men, local school apparel, and of course, Husker apparel for the whole family. Being surrounded by lake communities, we also offer fun staple pieces that make for a perfect day on the beach or out on the boat.
After years of running my fashion truck and online shop, I’ve decided to sell my business and close this chapter to focus on new adventures. This wasn’t an easy decision—*hello ruby* has been such a huge part of my life, and I’ll forever cherish the memories, the amazing customers, and the connections I made. 💖
I’ll be focusing on growing *A Local Collective*, curating vendors for Midtown Crossing, and continuing my rebranded podcast, *Behind the Business*. This next chapter is all about supporting small businesses and building community—and I couldn’t be more excited!
Thank you for every ounce of love and support over the years. You made this journey unforgettable. Here’s to big dreams and new adventures ahead!
XO,
Jill ✨
